Mission

'We will create the most successful sugar processing and trading company.' This is the vision that has driven us and inspired us every day since our doors opened in 1998.

It is a commitment to the Kingdom to provide consistently high quality sugar, securing long-term stability of price.

It is a promise of service excellence to our valued customers, from the largest manufacturer to the supermarket shopper. It is an insistence on world class quality processes from raw sugar to refined end product to ensure only the best quality for all.